I am not extremely familiar with the travel genre for a magazine, however, I adore traveling, especially to places that are not entirely popular, at least when I first begin to like them. When it comes to their content, many any travel magazines are paired with their website where readers can get access to the vacations they read about on the print. Usually stories or articles written in the magazines come from personal experiences from the writers, since they offer advice on the best places to stay, eat and explore. However, when that is not the case, the writers always give credit to the person whose experience that was, not only obtaining popularity for the person, but especially it sells the place. The color palette varies with the place that is showcased, but brightness is always a feature of a travel magazine, being that it draws attention. More obvious, pictures and facts about the places are included to persuade readers to visit said location.
A travel magazine is set up similarly to its website, which is complex. It includes articles, linked travel tools, images, and personal narratives of travelers. The magazines and their assigned websites include a portion for destinations, budgeting, weather, hotels, etc. The organization of the magazines includes a logic structure that follows a pattern. That pattern is the one people follow when booking-budget, destination, hotel, restaurants, tours, etc. The pages of the magazine usually include 4-5 column layouts. Those columns are then broken into smaller boxes that separate the data and information, to make it accessible and easy to comprehend. Each page, or even section, has links or mentions of the website and where the information can be found. Some companies even include videos on their website, to add a more realistic and vivid imagery. Certain websites also include a lack of white space, which is acceptable since most users are there for the appealing visuals. Travel magazines, along with their websites, keep a “business casual” look. After all, they are trying to sell an experience. Travel companies look to boost their ethos appeal, because that way, their information is credible to the audience. The fonts utilized are usually simple, since the attention should be based on the aesthetics of the visuals, not so much the text. Just like the majority of magazines, the travel genre also includes seasonal subscriptions.
A popular travel magazine is “Travel + Leisure”, based in New York City. Their website and magazine is separated by “trip ideas”,”holiday travel”, “destinations”, etc. “Travel + Leisure” focuses on visuals and pictures, as they also allow travelers to send in their pictures or videos to include on print and online. This magazine, in their online version, includes a news section which puts out information about new hotels, or secret tips for traveling to popular destinations, such as Disney. Their site is filled with bright colors that embody the light-heartedness of the topic.
Another well-known travel magazine is “Condé Nast Traveler” magazine. This magazine is identified as “luxury”, but the visuals are never limited to class. The main focus of this magazine is aesthetic. It uses a neutral color palette which allows the vibrancy of the pictures to be the focus. Their online magazine is structured as a path, which allows users to have a pattern to look for when searching. This magazine includes a “trending places” section, which targets those who follow current lifestyle travel trends. With its many tips and tricks included, Condé Nast Traveler even includes a section of health, some hazards for certain conditions and how they can be avoided for a safe and fun travel.
National Geographic Traveler
Afar
Outpost
Escapism Travel
Blue
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